The latest on Podcasting

Podcasting - it's for the masses, now! A post from Mark Ramsey's Hear 2.0 blog...

The latest on Podcasting: "

I like the new study from Tom Webster at Edison Research on podcasting.

Lots of good tidbits here, primarily swirling around this idea:

Your station needs to produce podcasts. What the Hell are you waiting for?

Usage is growing. Despite, I might add, being handicapped by a horrible label ('podcasting' - as I noted two years ago, much to the consternation of critics at the time).

As Tom notes, those who make podcasts are increasingly using different terminology instead (surprise, surprise) - even the so-called 'podfather' himself.

And speaking of podcasting, here's an introduction in plain english for those of you who remain uninitiated:


[thanks to Michael Geoghegan for the link]


(Via Hear 2.0.)