The End of Low-Hanging Fruit

I am sorry, when the heck did this ever happen??? I have been in the business for 30 years, and have NEVER experienced "sitting around answering the phone..." as a radio sales rep's experience.

The End of Low-Hanging Fruit: "But in the bigger picture, the rules of buying and selling radio time have been undergoing changes for some time now.  The days of account reps who work for highly-rated stations sitting around answering the phone and giving out their rates are over. "

(Via JacoBlog - Jacobs Media's Blog.)