Wow - today brought to my attention two articles arguing that indeed, radio is not "dead." The first, written by an acquaintance of mine from back in my radio sales days in Boston - Neal Bocian - talks about the speech given by John Hogan, leader of Clear Channel. Here's a brief quote from that article:
You really should read all of Neal's post, here. It's worth the time.
Then, this evening, I ran into these two posts, written in the same vein by Eric Thomas. Eric is a radio professional who recently was "downsized" from his gig at WWBN in Flint. In his two pieces, he talks about how radio folks need to stop getting down on themselves and get their butts in gear because the medium is still as powerful as ever - it's just going through change. Here's a quote from one of his two entries:
You can read Eric's blog here.
I agree wholeheartedly with both of these guys. Let's keep the dialogue going because that's how we'll make the business better!
I found your perspective on the future of radio, Mr. Hogan, humiliating to my brothers and sisters in the audience. You are a leader in our industry, and with that title comes responsibility to lead our respective “tribes” with ideas for improvement and reinventing ourselves in order to gain market share. I know that’s what the audience was anticipating. I know that’s what I was expecting.
You really should read all of Neal's post, here. It's worth the time.
Then, this evening, I ran into these two posts, written in the same vein by Eric Thomas. Eric is a radio professional who recently was "downsized" from his gig at WWBN in Flint. In his two pieces, he talks about how radio folks need to stop getting down on themselves and get their butts in gear because the medium is still as powerful as ever - it's just going through change. Here's a quote from one of his two entries:
Radio is an industry that is boundlessly fun to work in. If you are good at radio, it will afford you opportunities that you would never have otherwise. I have stood onstage in front of thousands of people with a microphone, I have laughed until my sides hurt in a studio, broadcast from the Superbowl, signed baseballs at the MLB All Star Game, and countless other "I will never forget" moments and that is all because I am damn good at being on the radio. If you are not good at radio, you can get my coffee and watch me enjoy all these moments.
You can read Eric's blog here.
I agree wholeheartedly with both of these guys. Let's keep the dialogue going because that's how we'll make the business better!